PhD knowledge center: brand intelligence it's my channel as a teacher with you student. Below you can check some interviews and i offer more than 100 articles related with brand estrategy, brand positioning and costumer services, this exchange of ideas is related with my doctorate studies in Barcelona where i focus the "Personal Branding".

Enjoy your reading and find your success!


 

 

 
     
   

PDF Icon Be Unique.

PDF Icon Better Brand Plan.

PDF Icon The 100 Top Brands - 2003.

PDF Icon The NEW Brand Management.

PDF Icon Branding on a Bootstrap/Shoestring.

PDF Icon Are you a Brand Champion?

PDF Icon Brand Extension.

PDF Icon Branding for Convergence.

PDF Icon Branding your employees.

PDF Icon Brand Leadership Matrix.

PDF Icon Branding a DotCom without the ".com"

PDF Icon Business Drivers for Brand Response.

PDF Icon Emerging Economy: China.

PDF Icon Clarity, not simplicity. Writng for Brands.

PDF Icon The "New" Classic Brand Concept

PDF Icon Surviving Enron: the real value of branding.

PDF Icon Collateral: Consistent Brand Application.

PDF Icon Colour Theory for Brands.

PDF Icon Corporate Branding.

PDF Icon Country Branding.

PDF Icon Brands are Alive.

PDF Icon Brand Sense.

PDF Icon Brands for Life.

PDF Icon Brand Small Brands.

PDF Icon Brands on the Move: Global Opportunities.

PDF Icon Bucking Trends.

PDF Icon Build Brands on Competence.

PDF Icon Build Brands on Tradition.

PDF Icon Measuring Marketing.

PDF Icon Multiple Channel Brand Experiences.

PDF Icon The Branding Iron: Cowboys to Corporations.

PDF Icon Creating Powerful Web Branding.

PDF Icon Customer Equity Marketing.

PDF Icon Customer Loyalty.

PDF Icon E-Marketing.

PDF Icon Employees Can Be Brand Evangelists.

PDF Icon Provide an Experience.

PDF Icon Factors Influencing Brand Extensions.

PDF Icon Branding Important in all Economies.

PDF Icon Copycats Impact Brands

PDF Icon Economic Girl Power.

PDF Icon Editorial Brands.

PDF Icon Branding in a Recession.

PDF Icon Creating a Global Brand.

PDF Icon Is Branding Relevant Now?

PDF Icon How to Create an Iconic Brand.

PDF Icon Brand Licensing.

PDF Icon Successful Logos Explained.

PDF Icon Luxury Pricing.

PDF Icon Big or Boutique?

PDF Icon Fear, Uncertainty, Doubt: Global Activities.

PDF Icon Fulfilling the Promise.

PDF Icon Global Marketing.

PDF Icon Global Brand Strategies.

PDF Icon Telling a Great Story?

PDF Icon The HR Dept.

PDF Icon Branding: Is Less More?

PDF Icon Luxury Brands in a Slow Economy.

PDF Icon Managing Brands.

PDF Icon Mirror, Mirror. Who has the Strongest Brand?

PDF Icon A Case of Mistaken Identity.

PDF Icon Music Marketing: Sounds Sell Brands.

PDF Icon Naming Wizzard.

PDF Icon Branding a Non-Profit.

PDF Icon Online Brand Behaviour.

PDF Icon The Strategic Alliance.

PDF Icon B2B Branding Pitfalls.

PDF Icon Brand Reality: Posh and Persil.

PDF Icon Relaunching Brands.

PDF Icon Search Engine Marketing.

PDF Icon The 6-legged Horse.

PDF Icon State of the Union - Global Impact on Branding.

PDF Icon Name game.

PDF Icon Navigating Name Change.

PDF Icon The Non-Profit: Philanthropy Meets Technology.

PDF Icon Branding Your Packaging.

PDF Icon Personal Branding: You Can't Lead Without It.

PDF Icon Political Branding.

PDF Icon Brand ranking Methodology.

PDF Icon Theme Park Your brand.

PDF Icon 7 Sins of New product Development.

PDF Icon Sponsorship is Powerful: but be sure to Plan.

PDF Icon Strong Brand.

PDF Icon Taking Care of Brand-ness.

PDF Icon Tell Your Story with Licensing.

PDF Icon The Longest Yard.

PDF Icon Top End Alignment.

PDF Icon Syncronize the Brand.

PDF Icon Talk is Cheap.

PDF Icon The Brand Within.

PDF Icon Think Short.

PDF Icon World's Top 100 Brands - 2002.